Ministry of Information and Broadcasting is working tirelessly to combat the growing threat of piracy to Indian cinema: Shri Sanjay Jaju Secretary I&B

01 NOV 2025 6:43PM by PIB Hyderabad The Secretary, Ministry of Information and Broadcasting, Shri Sanjay Jaju, on Saturday announced that Hyderabad will soon get regional center of the Indian Institute of Creative Technologies (IICT) to further strengthen the growth of the gaming, animation, and digital entertainment industries.Addressing the WAVES Animation Bazaar and the 8th edition of IndiaJoy 2025 at HICC, Hitex, Shri Sanjay Jaju said, “The Indian Institute of Creative Technologies, the first of its kind in the country, will be established across India, and one of its campuses will soon come up in Hyderabad.”

Highlighting the contribution of the Telugu film industry and the Telangana Government’s efforts in promoting the AVGC sector, Shri Sanjay Jaju said Hyderabad continues to consolidate its position as the hub of India’s Animation, Visual Effects, Gaming, and Comics (AVGC) ecosystem, driving the growth of the nation’s creative economy. “India’s media and entertainment sector is rapidly expanding, serving as a vital expression of the nation’s soft power,” he added.

Speaking about the WAVES initiative, conceptualised by Hon’ble Prime Minister Shri Narendra Modi, Shri Sanjay Jaju said it envisions India as a global leader in creativity and digital innovation. “South India, particularly Hyderabad, plays a pivotal role in driving Indian cinema and creative technology. Many pan-India films have been produced from Hyderabad, supported by world-class studios and a policy framework that encourages innovation and artistic excellence,” he said. He further added that, much like how the IPL transformed Indian cricket, the WAVES initiative is poised to revolutionise the Indian film industry by integrating creativity with technology and building a global platform for collaboration and innovation.